Field-sales execution platform

Field sales execution, verified on the ground.

OutletIQ gives drinks & FMCG distributors proof that the rep reached the outlet, ran the audit and captured the order — offline-first, on the Android phones reps already carry.

Book a demo → See how it works

OutletIQ · Review queue

OutletIQ manager console review queue: flagged and rejected field visits with the reason each was caught — fake GPS, never inside store, too few location fixes, too short a visit

Built for real field conditions

Field sales tools assume a world reps don't work in.

Most tools assume steady data, company-issued phones and reps who never game the system. In emerging markets none of that holds. OutletIQ was designed the other way round — for patchy signal, shared low-end Androids, and the everyday need to prove a visit really happened.

✓Offline-first, not offline-tolerant. The rep app runs on a local database and syncs through an outbox when signal returns. Nothing is lost in a dead zone.
✓Runs on the phones reps already own. No hardware rollout — bring-your-own-device on everyday Android.
✓Visits you can trust. GPS geofencing, dwell time and mock-GPS detection mean a "visit" means someone was actually there.
✓Shaped by reps in the field. Refined against day-to-day feedback from a live field team.

What "a visit" actually means

GEOFENCE

Clock-in and clock-out are pinned to the outlet's location. Off-site taps don't count.

DWELL

A visit needs real time on site — a 30-minute dwell check filters drive-bys.

FAKE-GPS

Mock-location apps are detected and the visit is flagged as suspicious, not silently accepted.

FIX DENSITY

Too few location fixes during the visit? It goes to the manager review queue with the reason.

The platform

One system, from the rep's phone to the manager's desk.

Everything a distributor field operation needs to plan the day, prove the work and act on what comes back — nothing it doesn't.

Verified outlet visits

Geofenced clock-in and clock-out with a 30-minute dwell check and mock-GPS detection. Works fully offline and syncs when signal returns.

geofencedwell 30mfake-GPS detectionoffline

Store audits

Configurable, sectioned survey forms — availability, shelf facings, competitor prices and promotions, photos. Last visit's answers carry forward so reps confirm rather than retype.

availabilityfacingscompetitor pricingphotos

Order capture

Product catalogue and cart with idempotent submission. Totals are recomputed server-side from the price book — the device never sets a price — and every order is visible to managers with CSV export.

price bookserver-side totalsidempotentCSV export

Routes & journey plans

HQ-assigned or rep-edited daily routes, with week and month plan views, nearest-unvisited suggestions and per-day distance estimates so a day in the field is actually plannable.

journey plansnearest-unvisiteddistance est.

Manager dashboard

Live coverage map, a review queue with photo evidence, compliance metrics, multi-stage approvals for expenses, leave and stock, an LPO module with PDF generation, and weekly WhatsApp-ready summaries.

coverage mapreview queueLPO + PDFWhatsApp summary

Built for the field

Offline-first local database with outbox sync, bring-your-own-device on everyday Android, deliberately data-usage-conscious, with push notifications so reps and managers stay in the loop.

offline-firstBYOD Androidlow-datapush

How it works

Two apps, one source of truth.

Reps work an app designed for one hand and no signal. Managers get a console that turns that field activity into decisions.

Rep app · Android

For the rep, in the field

Open the app to today's route, walk into the outlet, and clock in — the visit only counts when GPS says you're actually there. Run the audit, take the order, move to the next stop.

Today's assigned stores and a build-your-own-route option
Store card with visit status, order capture and account notes
Cart with live subtotal; prices confirmed server-side on submit
Everything queues offline and syncs when signal returns

Rep app store list showing assigned outlets with last-visit recency — Assigned stores

Rep app store detail with GPS verification status, navigate, take order and clock-in — Store & visit

Rep app order capture with product catalogue, quantity and server-side subtotal — Order capture

Manager console · Web

For the manager, back at HQ

See coverage across every territory, work the review queue of flagged visits with their photo evidence, and act — approve expenses, leave, stock requests and purchase orders, export orders, and send the week's summary straight to WhatsApp.

Every order reps place, with server-side totals and CSV export
Review queue that shows exactly why each visit was flagged
Coverage by territory, plus LPOs with PDF generation
One-tap "Copy for WhatsApp" weekly summary

OutletIQ · Orders

Manager console orders view: every field order with store, rep, status, item count and server-side total, plus CSV export

Money, not trust

Every order and approval, controlled.

Reps place orders in the field, but the device never sets a price — totals are recomputed server-side from the price book. Purchase orders run a multi-stage approval chain and generate a PDF on final sign-off. Nothing depends on trusting the phone.

Purchase ordersMulti-stage approval chain; a PDF is generated and emailed on final approval.

Purchase orders flowing through a Line manager to Admin manager to Final approval chain, with PDF generation on final sign-off

Where it sits

Built for the distributor, not the category.

Two tools come up in most evaluations. Here is how each is built, and where OutletIQ differs.

Repsly — ~€6,000/yr

A strong retail-execution tool, built around what happens in the outlet: visits, audits, merchandising. A distributor also runs the order-to-cash side — server-side price-book pricing, purchase orders with multi-stage approvals and PDF generation, expense, leave and stock approvals — and that sits outside its core.

Salesforce — ~€9,600/yr

An enterprise platform, priced and configured for enterprise problems. For a focused distributor field operation, the cost and the configuration weight are wrong-sized before anyone opens the app.

OutletIQ

Purpose-built for this operation, end to end. Verified visits with geofence, dwell time, mock-GPS detection and fix density. Offline-first on BYOD Android. Store audits, order capture with server-side totals and CSV export, routes and journey plans, a manager console, and approvals through to LPO and PDF.

Questions

The things distributors ask first.

Does it work without a signal?

Yes. The rep app is offline-first — it runs on a local database and queues every action in an outbox that syncs automatically when connectivity returns. Reps can work a full day in a dead zone.

What phones do reps need?

Their own. OutletIQ is bring-your-own-device on everyday Android, so there's no hardware rollout. It's deliberately built to be light on data and storage.

How does it stop reps faking visits?

Four signals are cross-checked on every visit: GPS geofencing, dwell time, mock-GPS (fake-location) detection and location-fix density. Anything suspicious is flagged with its reason and sent to the manager's review queue.

Can reps change prices in the field?

No. The device never sets a price. Order totals are recomputed server-side from the price book, and submissions are idempotent so a flaky connection can't create duplicates.

How are approvals handled?

Through configurable multi-stage chains for expenses, leave and stock requests. Local Purchase Orders run the same way and generate a PDF that's emailed on final approval.

What does it cost?

OutletIQ is a monthly subscription, quoted per operation. Team size and rollout scope are what move the number, so we price it against your actual deployment rather than publishing a list. A written quote is available on request, covering contract terms, support and SLA, hosting, and data export. The comparable tools in this space run between roughly €6,000 and €9,600 a year, which is the range we expect to be measured against.