What is the difference between OutletIQ and Repsly?

Repsly is a retail execution platform for CPG brands and retail service companies, built around what happens inside the outlet: scheduling, forms, merchandising, promotion execution and shelf image recognition. OutletIQ is built for the drinks and FMCG distributor that owns the stock as well as the visit, so it carries outlet-level execution and the order side in one system, with server-side order totals, purchase orders and approvals.

Does Repsly publish its pricing?

No. As of 13 September 2026 the Repsly pricing page lists four plans, Core, Grow, Scale and Flex, along with the features in each and a set of paid add-ons, but it does not publish any figures. OutletIQ is also quote-only, priced per operation against team size and rollout scope.

Is OutletIQ a Repsly alternative for CPG brands?

Not usually. Repsly serves brands and retail service agencies that send people into stores they do not supply directly. OutletIQ is aimed at distributors running their own reps into their own trade, where the visit and the order belong to the same business.

Which one works offline?

OutletIQ is offline-first by design. The rep app runs on a local database and queues every action in an outbox that syncs when signal returns, so a rep can work a full day with no connection. Repsly promotes a mobile app for field teams; offline behavior is not described in detail on its public marketing pages, so ask Repsly directly if that is a deciding factor for you.

Does OutletIQ do shelf image recognition like Repsly?

No. Repsly offers AI image recognition as a paid add-on on its Scale and Flex plans. OutletIQ captures audit photos and attaches them to the visit record for the manager review queue, but it does not score shelf images automatically. If automated planogram scoring is the core requirement, Repsly covers it and OutletIQ does not.

How does OutletIQ prove a visit really happened?

Four signals are cross-checked on every visit: GPS geofencing at the outlet, a 30-minute dwell check, mock-GPS detection and location-fix density. Anything suspicious is flagged with its reason and sent to the manager review queue with the photo evidence attached.

Can reps change prices in the field?

Not in OutletIQ. The device never sets a price. Order totals are recomputed server-side from the price book and submissions are idempotent, so a weak connection cannot create duplicate orders.

Can I see both before deciding?

Yes. Book a 20-minute walkthrough of the OutletIQ rep app and manager console, then run the same scenarios past Repsly. Comparing the two against your own outlets and your own order flow is worth more than any table on a vendor site.

OutletIQ vs Repsly: retail execution compared for distributors

OutletIQ vs Repsly for distributors

Repsly is a strong retail execution platform for CPG brands. OutletIQ is built for the distributor that owns the stock as well as the visit. Here is what each one says it does, sourced from Repsly’s own pages, and where the fit differs.

Currently in production with a spirits distributor.

	Repsly, per its own site	OutletIQ
Positioning	Retail execution. The homepage headline reads “The Future of Retail Execution Starts Here”.	Field sales execution for drinks and FMCG distributors, from the rep’s phone to the manager’s desk.
Who it names as customers	Leading CPG and retail service companies, with brands including L’Oréal, Mattel, Dyson and Adidas named on the homepage.	Distributors running their own field teams. Currently in production with a spirits distributor.
Published modules	Insights Dashboards, Field Team Management, In-Store Execution, Merchandising, Promotion Execution, Field Sales, Retail Services, Image Recognition and Territory Advisor.	Verified visits, store audits, order capture, routes and journey plans, manager console, approvals and purchase orders with PDF generation.
Order capture	Listed under Field Sales as product catalog and order entry. Product Catalog and Sales Documents appear from the Grow plan upward on the pricing page.	Catalog and cart with idempotent submission. Totals are recomputed server-side from the price book, so the device never sets a price. CSV export for every order.
Shelf image recognition	Offered. AI Image Recognition is a paid add-on available on the Scale and Flex plans.	Not offered. Audit photos are captured and attached to the visit record for manager review, but they are not scored automatically.
Visit verification	Workday Tracking and a Real-Time Activities Feed are listed in the Core plan. The site does not publish a detailed anti-fraud specification.	Four signals on every visit: geofence, 30-minute dwell, mock-GPS detection and location-fix density. Failures are flagged with a reason into a review queue.
Offline working	Promotes an “intuitively designed mobile app” for field teams. Offline behavior is not described in detail on the pages checked.	Offline-first. Local database plus an outbox that syncs when signal returns. A full day with no connection is a supported case, not an edge case.
Approvals and purchase orders	Not described as a module on the pages checked.	Multi-stage approval chains for expenses, leave and stock requests. Local Purchase Orders run the same chain and generate a PDF on final sign-off.
Devices	Mobile app for field teams.	Bring-your-own-device on everyday Android, deliberately light on data and storage.
Pricing	Four plans, Core, Grow, Scale and Flex, with paid add-ons for Single Sign-On, Integrations, Territory Advisor and AI Image Recognition. No figures are published.	Quote-only, priced per operation. Team size and rollout scope move the number.

Repsly, per its own site

OutletIQ

Positioning

Retail execution. The homepage headline reads “The Future of Retail Execution Starts Here”.

Field sales execution for drinks and FMCG distributors, from the rep’s phone to the manager’s desk.

Who it names as customers

Leading CPG and retail service companies, with brands including L’Oréal, Mattel, Dyson and Adidas named on the homepage.

Distributors running their own field teams. Currently in production with a spirits distributor.

Published modules

Insights Dashboards, Field Team Management, In-Store Execution, Merchandising, Promotion Execution, Field Sales, Retail Services, Image Recognition and Territory Advisor.

Verified visits, store audits, order capture, routes and journey plans, manager console, approvals and purchase orders with PDF generation.

Order capture

Listed under Field Sales as product catalog and order entry. Product Catalog and Sales Documents appear from the Grow plan upward on the pricing page.

Catalog and cart with idempotent submission. Totals are recomputed server-side from the price book, so the device never sets a price. CSV export for every order.

Shelf image recognition

Offered. AI Image Recognition is a paid add-on available on the Scale and Flex plans.

Not offered. Audit photos are captured and attached to the visit record for manager review, but they are not scored automatically.

Visit verification

Workday Tracking and a Real-Time Activities Feed are listed in the Core plan. The site does not publish a detailed anti-fraud specification.

Four signals on every visit: geofence, 30-minute dwell, mock-GPS detection and location-fix density. Failures are flagged with a reason into a review queue.

Offline working

Promotes an “intuitively designed mobile app” for field teams. Offline behavior is not described in detail on the pages checked.

Offline-first. Local database plus an outbox that syncs when signal returns. A full day with no connection is a supported case, not an edge case.

Approvals and purchase orders

Not described as a module on the pages checked.

Multi-stage approval chains for expenses, leave and stock requests. Local Purchase Orders run the same chain and generate a PDF on final sign-off.

Devices

Mobile app for field teams.

Bring-your-own-device on everyday Android, deliberately light on data and storage.

Pricing

Four plans, Core, Grow, Scale and Flex, with paid add-ons for Single Sign-On, Integrations, Territory Advisor and AI Image Recognition. No figures are published.

Quote-only, priced per operation. Team size and rollout scope move the number.

A retail execution tool answers one question well: what was true in the outlet when the rep was standing in it. That is a real question and Repsly answers it for some of the largest CPG brands in the world.

A distributor has two more questions attached to the same visit. What did the outlet order, at what price, and who signed off on it. And can I trust that the visit happened at all, when the rep is on their own phone, on a route I cannot see, in a place with no signal.

What that looks like in OutletIQ

Order to cash on the same call. The audit and the order are one record. Totals come from the server price book, never from the handset.
Free stock and promotion compliance. Promotional lines and free stock are recorded against the outlet and the visit, so a manager can see what went out and where it landed.
A review queue, not a report. Flagged visits arrive with the reason and the photo evidence, ready to approve or reject.
Approvals through to PDF. Expenses, leave, stock requests and purchase orders run configurable multi-stage chains.

OutletIQ vs Repsly for distributors

What each platform publishes about itself.

The distributor problem sits either side of the audit.

What that looks like in OutletIQ

Sources for the competitor claims on this page

OutletIQ and Repsly, asked and answered.

What is the difference between OutletIQ and Repsly?

Does Repsly publish its pricing?

Is OutletIQ a Repsly alternative for CPG brands?

Which one works offline?

Does OutletIQ do shelf image recognition like Repsly?

How does OutletIQ prove a visit really happened?

Can reps change prices in the field?

Can I see both before deciding?

Put both in front of your reps.

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