OutletIQ/Beverage distributor software/Wine distributor software

Wine distribution

Wine distributor software for the reps who sell your book

Wine is sold one account at a time, by a rep who knows the list, the buyer and the shelf. This page explains what software for wine distributors should do in the field, what to check before you buy, and where OutletIQ fits and where it does not.

Wine distributor software, for the field team, is the app your reps carry and the console your managers watch. It plans which restaurants, bars, hotels and wine shops get called on, proves each call happened, records what is on the wine list and the shelf, tracks the bottles that went out as samples, and captures the order at the price head office agreed.

Most wine distributors already run something for stock, invoices and compliance. The weak point is usually the field: tastings nobody can account for, list placements recorded in a rep's head, orders sent by text, and no way to know which accounts were really visited this month. That is the part this page covers.

Last reviewed October 2026.

In the field

What wine distribution software has to handle in the field.

A wine rep carries a long book, sells into accounts with very different needs, and spends a lot of time on samples and relationships. The software earns its place when it makes each call count and leaves a record behind.

Plan a mixed book

Fine dining, wine bars, hotels and independent shops need different call rhythms. Journey plans with week and month views keep the whole book covered, not just the favourite accounts.

journey plansweek and month views

Prove the call

A visit counts only when GPS places the rep at the account, for long enough, on a phone that is not faking its location.

geofencedwellfake-GPS

Audit the list and the shelf

Which of your wines are on the list, which are by the glass, what the competition is pouring, and how the range sits on the shop shelf. Your questions, in your sections, with photos.

configurable auditsphotos

Account for samples

Tasting bottles and free stock are recorded against the account and the visit, and requests go through an approval chain instead of a message thread.

free stockapprovals

Take the order right

The rep picks wines and cases. The server calculates the total from the price book, so a handset cannot invent a discount.

price bookserver-side totals

Keep going in the cellar

Restaurant cellars and old buildings kill signal. The app carries on offline and syncs when the rep is back outside.

offline-firstoutbox sync

Buyer's checklist

Software for wine distributors: what to look for before you buy.

1. Audits built around the wine list

A generic retail audit asks about shelf facings. A wine distributor also needs to know whether a wine made the list, whether it is poured by the glass and what sits next to it. Ask whether you can write your own sectioned audit forms, attach photos to the visit, and carry last visit's answers forward so reps confirm changes rather than retype the whole list.

2. A record for every sample bottle

Samples and tasting stock are a real cost in wine, and they are easy to lose track of. Ask how free stock is requested, who approves it, and whether it is tied to the account and the visit so you can see what was poured and where.

3. Pricing the rep cannot change

Wine pricing carries account specific deals and case breaks, and unit values are high, so a wrong total costs real money. The safer design is that the rep chooses wines and quantities and the server recomputes the total from the current price book on submit. Ask where the price is calculated when the rep presses send.

4. Visits that are verified, not reported

Wine reps often manage their own diaries, which is exactly why a manager needs evidence. Look for a geofence around the account, a minimum time on site, detection of mock location apps and a review queue where flagged visits wait with the reason attached.

5. Honest scope

A field app is not your stock system, your compliance system or your accounts package. Ask each vendor directly what it does not do and how orders get from the app into the system that invoices them.

OutletIQ · Review queue
Manager review queue showing visits flagged for fake GPS, short dwell and too few location fixes

Where it fits

Which wine distribution system does which job.

Wine distributors usually run several systems. This is a plain map of the usual split and where OutletIQ sits.

Table 1. Typical systems in a wine distribution business and whether OutletIQ covers each job. Last reviewed October 2026.
JobUsually handled byOutletIQ
Account call planning and visit verificationField sales or retail execution softwareYes. Journey plans, routes, and four signal visit verification with a review queue.
Wine list, by the glass and shelf auditsRetail execution software or spreadsheetsYes. Configurable sectioned audit forms with photos, with last visit's answers carried forward.
Samples and free stockEmail, spreadsheets or the ERPYes for the field side. Free stock recorded against the account and visit, with approval chains.
Order capture at the accountField sales software or an ERP mobile add-onYes. Catalogue and cart, server-side totals from the price book, idempotent submission, CSV export.
Allocation of scarce winesERP or a specialist wine systemNo.
Delivery routing and proof of deliveryDelivery or route accounting softwareNo. OutletIQ routes are for sales reps, not delivery vehicles.
Stock, warehouse and inventoryERP or warehouse management systemNo. Keep it in your ERP or WMS.
Invoicing, credit control and accountsERP or accounting softwareNo.
Excise, duty and licensing recordsERP or specialist compliance toolsNo.

OutletIQ rows reflect the features described on the OutletIQ homepage. Scope and integrations for a specific deployment are confirmed in a written quote.

How OutletIQ does it

Wine distributor software for the rep and the manager.

OutletIQ is field sales and retail execution software for drinks and FMCG distributors. For a wine distributor that means a rep app built around the call itself and a manager console built around evidence.

The rep app

  • Today's accounts first. The rep opens to assigned accounts, or builds a route with nearest unvisited suggestions and distance estimates.
  • Clock in that means something. The visit only counts when GPS places the rep inside the account geofence, and the minimum dwell time (10 minutes by default) filters drive-bys.
  • Audit, then order. Run your wine list and shelf audit with photos, then build the order in the cart. Prices are confirmed server-side on submit.
  • Their own phone. Bring-your-own-device on everyday iPhone and Android phones, deliberately light on data and storage.

The manager console

  • Coverage by territory on a live map, so you can see which accounts were actually worked.
  • A review queue that shows exactly why each visit was flagged, with photo evidence.
  • Every order with server-side totals and CSV export for your ERP or finance team.
  • Approvals and LPOs through configurable multi-stage chains, with a PDF emailed on final approval.
  • A weekly summary you can copy straight to WhatsApp.

What OutletIQ does not do. It is not an ERP or a wine management system. It does not manage stock or allocations, issue invoices, run credit control, plan delivery vehicles or keep excise and duty records. It does not hold tasting notes or technical sheets for your wines, and it does not score shelf photos automatically with image recognition. Keep or buy the system that does those jobs and connect OutletIQ to it. Orders already export to CSV, and integration with your existing systems is scoped as part of the quote.

On trade and off trade in one book

Most wine distributors sell to both restaurants and shops. Audit forms are configurable, so the same rep can run a wine list audit in a restaurant and a shelf audit in a wine shop on the same day, and managers can compare like with like across the book.

Related reading

For the wider drinks picture, see beverage distributor software, plus the pages for spirits distributors and beer distributors. If you are shortlisting vendors, start with Repsly alternatives and Pepperi alternatives.

Last reviewed October 2026.

Questions

Software for wine distributors, asked and answered.

What is wine distributor software?

Wine distributor software is the set of systems a wine importer or distributor uses to sell, deliver and account for wine. The field sales part is what reps carry: it plans account visits, verifies they happened, records list placements and shelf audits, tracks samples and captures orders at the price head office set.

Can reps record which wines are on a restaurant's list?

Yes. Store audits in OutletIQ are configurable sectioned forms, so you can ask about list placements, by the glass listings, competitor wines and prices, with photos attached to the visit. Last visit's answers carry forward so reps confirm changes rather than retype.

Can we track sample and tasting bottles?

Yes, on the field side. Free stock is recorded against the account and the visit, and requests go through configurable approval chains, so a manager can see what went out and where it was used.

How does it prove a rep actually visited the account?

Four signals are cross-checked on every visit: GPS geofencing at the outlet, a minimum dwell time (10 minutes by default, set per outlet), mock-GPS detection and location-fix density. Anything suspicious is flagged with its reason and sent to the manager review queue with the photo evidence attached.

Can reps change prices or discounts on an order?

Not in OutletIQ. The device never sets a price. Order totals are recomputed server-side from the price book, and submissions are idempotent, so a weak connection cannot create a duplicate order.

Does it work in cellars and venues with no signal?

Yes. The OutletIQ rep app is offline-first. It runs on a local database and queues every action in an outbox that syncs when signal returns, so a rep working a cellar loses nothing.

Does OutletIQ handle allocations, stock or excise?

No. Allocations, stock, invoicing and duty records belong in your ERP or wine management system. OutletIQ records the visit, the audit and the order, and orders export to CSV.

How much does it cost?

OutletIQ is a monthly subscription quoted per operation. Team size and rollout scope move the number, so pricing is written against your actual deployment rather than published as a list.

Book a demo

See it on your own outlets.

A 20-minute walkthrough of the rep app and the manager console, then a straight conversation about whether OutletIQ fits your wine book and what it should connect to.

Or email fionn@fmops.ie

Keep reading

The rest of OutletIQ.