OutletIQ/Beverage distributor software/Wine distributor software
Wine distribution
Wine is sold one account at a time, by a rep who knows the list, the buyer and the shelf. This page explains what software for wine distributors should do in the field, what to check before you buy, and where OutletIQ fits and where it does not.
Wine distributor software, for the field team, is the app your reps carry and the console your managers watch. It plans which restaurants, bars, hotels and wine shops get called on, proves each call happened, records what is on the wine list and the shelf, tracks the bottles that went out as samples, and captures the order at the price head office agreed.
Most wine distributors already run something for stock, invoices and compliance. The weak point is usually the field: tastings nobody can account for, list placements recorded in a rep's head, orders sent by text, and no way to know which accounts were really visited this month. That is the part this page covers.
Last reviewed October 2026.
In the field
A wine rep carries a long book, sells into accounts with very different needs, and spends a lot of time on samples and relationships. The software earns its place when it makes each call count and leaves a record behind.
Fine dining, wine bars, hotels and independent shops need different call rhythms. Journey plans with week and month views keep the whole book covered, not just the favourite accounts.
A visit counts only when GPS places the rep at the account, for long enough, on a phone that is not faking its location.
Which of your wines are on the list, which are by the glass, what the competition is pouring, and how the range sits on the shop shelf. Your questions, in your sections, with photos.
Tasting bottles and free stock are recorded against the account and the visit, and requests go through an approval chain instead of a message thread.
The rep picks wines and cases. The server calculates the total from the price book, so a handset cannot invent a discount.
Restaurant cellars and old buildings kill signal. The app carries on offline and syncs when the rep is back outside.
Buyer's checklist
A generic retail audit asks about shelf facings. A wine distributor also needs to know whether a wine made the list, whether it is poured by the glass and what sits next to it. Ask whether you can write your own sectioned audit forms, attach photos to the visit, and carry last visit's answers forward so reps confirm changes rather than retype the whole list.
Samples and tasting stock are a real cost in wine, and they are easy to lose track of. Ask how free stock is requested, who approves it, and whether it is tied to the account and the visit so you can see what was poured and where.
Wine pricing carries account specific deals and case breaks, and unit values are high, so a wrong total costs real money. The safer design is that the rep chooses wines and quantities and the server recomputes the total from the current price book on submit. Ask where the price is calculated when the rep presses send.
Wine reps often manage their own diaries, which is exactly why a manager needs evidence. Look for a geofence around the account, a minimum time on site, detection of mock location apps and a review queue where flagged visits wait with the reason attached.
A field app is not your stock system, your compliance system or your accounts package. Ask each vendor directly what it does not do and how orders get from the app into the system that invoices them.
Where it fits
Wine distributors usually run several systems. This is a plain map of the usual split and where OutletIQ sits.
| Job | Usually handled by | OutletIQ |
|---|---|---|
| Account call planning and visit verification | Field sales or retail execution software | Yes. Journey plans, routes, and four signal visit verification with a review queue. |
| Wine list, by the glass and shelf audits | Retail execution software or spreadsheets | Yes. Configurable sectioned audit forms with photos, with last visit's answers carried forward. |
| Samples and free stock | Email, spreadsheets or the ERP | Yes for the field side. Free stock recorded against the account and visit, with approval chains. |
| Order capture at the account | Field sales software or an ERP mobile add-on | Yes. Catalogue and cart, server-side totals from the price book, idempotent submission, CSV export. |
| Allocation of scarce wines | ERP or a specialist wine system | No. |
| Delivery routing and proof of delivery | Delivery or route accounting software | No. OutletIQ routes are for sales reps, not delivery vehicles. |
| Stock, warehouse and inventory | ERP or warehouse management system | No. Keep it in your ERP or WMS. |
| Invoicing, credit control and accounts | ERP or accounting software | No. |
| Excise, duty and licensing records | ERP or specialist compliance tools | No. |
OutletIQ rows reflect the features described on the OutletIQ homepage. Scope and integrations for a specific deployment are confirmed in a written quote.
How OutletIQ does it
OutletIQ is field sales and retail execution software for drinks and FMCG distributors. For a wine distributor that means a rep app built around the call itself and a manager console built around evidence.
What OutletIQ does not do. It is not an ERP or a wine management system. It does not manage stock or allocations, issue invoices, run credit control, plan delivery vehicles or keep excise and duty records. It does not hold tasting notes or technical sheets for your wines, and it does not score shelf photos automatically with image recognition. Keep or buy the system that does those jobs and connect OutletIQ to it. Orders already export to CSV, and integration with your existing systems is scoped as part of the quote.
Most wine distributors sell to both restaurants and shops. Audit forms are configurable, so the same rep can run a wine list audit in a restaurant and a shelf audit in a wine shop on the same day, and managers can compare like with like across the book.
For the wider drinks picture, see beverage distributor software, plus the pages for spirits distributors and beer distributors. If you are shortlisting vendors, start with Repsly alternatives and Pepperi alternatives.
Last reviewed October 2026.
Questions
Wine distributor software is the set of systems a wine importer or distributor uses to sell, deliver and account for wine. The field sales part is what reps carry: it plans account visits, verifies they happened, records list placements and shelf audits, tracks samples and captures orders at the price head office set.
Yes. Store audits in OutletIQ are configurable sectioned forms, so you can ask about list placements, by the glass listings, competitor wines and prices, with photos attached to the visit. Last visit's answers carry forward so reps confirm changes rather than retype.
Yes, on the field side. Free stock is recorded against the account and the visit, and requests go through configurable approval chains, so a manager can see what went out and where it was used.
Four signals are cross-checked on every visit: GPS geofencing at the outlet, a minimum dwell time (10 minutes by default, set per outlet), mock-GPS detection and location-fix density. Anything suspicious is flagged with its reason and sent to the manager review queue with the photo evidence attached.
Not in OutletIQ. The device never sets a price. Order totals are recomputed server-side from the price book, and submissions are idempotent, so a weak connection cannot create a duplicate order.
Yes. The OutletIQ rep app is offline-first. It runs on a local database and queues every action in an outbox that syncs when signal returns, so a rep working a cellar loses nothing.
No. Allocations, stock, invoicing and duty records belong in your ERP or wine management system. OutletIQ records the visit, the audit and the order, and orders export to CSV.
OutletIQ is a monthly subscription quoted per operation. Team size and rollout scope move the number, so pricing is written against your actual deployment rather than published as a list.
Book a demo
A 20-minute walkthrough of the rep app and the manager console, then a straight conversation about whether OutletIQ fits your wine book and what it should connect to.
Or email fionn@fmops.ie
Keep reading
The whole drinks category: what the field layer does and what to look for.
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Read it →Tools CPG and drinks distributors shortlist instead of Pepperi.
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