About OutletIQ

• Proof of the visit over self-reporting. A ticked box is not proof, so I designed the app to collect the evidence itself. When a rep clocks in, it records the GPS position and its accuracy, the distance from the outlet and how long the rep stays. It checks for signs such as fake GPS, too few location fixes, too short a visit or one device shared between reps. Anything suspicious goes to the review queue with its reasons and evidence, and a manager approves or rejects it. The app flags; the manager makes the final call.
• Offline, on the phones reps already carry. Reps do not always have signal, so I built the rep app to work offline first: it keeps working without a connection and syncs when one comes back. It runs on iPhone and Android, so reps use their own phones and there is no hardware to buy.
• Set up around your forms and approvals. Distributors already have their own audit questions, order flow and sign-off rules, so each deployment is set up around them. In the public demo, purchase orders pass three approval stages (line manager, admin manager, final), and a PDF is generated on final approval.
• Quoted, not published, pricing. Deployments differ in reps, approvers, outlets, forms and rollout, so I quote each one in writing instead of publishing a price list. The pricing page sets out what moves a quote.

Fionn Murphy, founder of FMOps